Starbucks Durée

Starbucks is a cozy nook of a paradise for a citizen. It mimics home space yet is public. Since they are robots, citizens do not eat. They only have to show from time to time that there is nothing human from which they are completely estranged. This is where paper coffee cups and sugar substitutes come.

A surge of appetite—not hunger—accurate cones, rolls, candies, slices of cinnamon or chocolate bread, chalk on the blackboard: the menu. Starbucks is a culmination of the institutionalized eating of sweets.

The urban deity inhabits the mixer. Deity ex mixer.

Starbucks is not unique: it is ubiquitous, a specially organized shared space, like other corporations: McDonald’s, Wal Mart, Whole Foods. Starbucks is not unique and therefore Starbucks unifies. Globalization is written in the sheen of its surfaces with an invisible marker.

International corporations, such as malls, or Starbucks, produce spaces that never change, know no time of the day, nor season. Interiors are designed with intention to keep the customer unaware of floating of time. Starbucks creates durée around you, affect of sorts.